Elsewhere in the business world, a mindset of less is not necessarily new. Eric Ries’
Lean StartUp
methodology
,
published in 2011, encouraged businesses to test and learn, using the markets as a resource for success rather than holding back until their product is ‘perfect’. This ‘go before you’re ready’ entrepreneur movement sounds risky, but it is not too dissimilar to Sonenshien’s ‘stretch’ mindset.
Meanwhile, the Agile Project Methodology, now taking pride of place in some of the world’s largest companies such as Spotify, Microsoft and AT&T, also encourages organisations to use what they have, for example, to cross-skill teams and pull together innovation squads with a mix of disciplines. Working in silos, with excessive teams and localised manpower is an outdated way of working. Organisations are turning to the staff, skills and, at times, the infrastructure they already have to run quicker to market. The days of waiting for the right budget, person or time is over.
Less is more
and using what we have is the new mindset.